Messaging
The development of succinct messages, with clear proof points and examples that resonate with selected target audiences.
Corporate positioning
Creating action programmes – including events, media opportunities, speaking platforms and joint initiatives – that enable an organisation to showcase its knowledge and credentials.
Media relations
Placing stories in mainstream and specialist media and working to develop press material and build relationships with journalists. We cover both the Brussels Press corps and key titles on the ground across Europe and offer press campaigns as well as events and press trips. We also offer workshops with professional journalists to prepare clients for interview situations.
Issues management
Identifying potential areas of concern for an organisation and working to establish the facts and build relationships with third parties including experts. The development of statements and strategies to ensure swift response in the event of an issue developing into a crisis.
Crisis communications
When crisis strikes, working with clients to seize control of the communications and steer the organisation through the process to minimise damage to reputation and reassure suppliers, customers and shareholders