Brussels – 20 September, 2011 – Weber Shandwick, one of the world's leading global public relations agencies, today announced the appointment of Adam Mack as Chief Strategy Officer, EMEA.
Reporting to Weber Shandwick London’s Vice Chairman Fiona Noble, Mack joined on 1st September as a member of the firm’s senior management team. He is responsible for providing strategic planning and insight development across the agency, and will work closely with Creation, the firm’s recently-launched brand experience business.
Mack joins Weber Shandwick after founding his own company, Therapy Marketing. A brand and communications strategist with nearly 15 years’ experience, Mack’s extensive experience lies in developing cut-through brands, communications strategies and campaigns, which most recently included work with Comic Relief. Previously, Mack was Board Director for Strategy at Freud Communications where he worked across a diverse range of clients including Mars Inc., Liverpool F.C., Carphone Warehouse, Lynx and the Tony Blair Foundation. Prior to Freud Communications, Mack was a senior planner at Porter Novelli.
Commenting on his appointment, Noble said: “I’m delighted to announce Adam’s appointment. Clear and compelling insight lies at the heart of powerful ideas and Adam’s outstanding experience and skills will add further fire power to our ambition to deliver innovative and powerful brand experiences and conversations. Adam will be a great asset to us, our clients, and a fantastic addition to our senior management team.”